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Regional Sales Director Northeast Europe

Mannheim, Germany (Hybrid)

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Berlin Packaging is the world’s largest Hybrid Packaging Supplier®, providing packaging solutions in glass, plastic, and metal to companies across a wide range of industries, including food & beverage, beauty, healthcare, and industrial markets. As a “one-stop shop,” we combine design & innovation, manufacturing services, and supply chain capabilities to help customers bring their products to market in the most efficient and impactful way. With more than a century of experience in the packaging industry, Berlin Packaging operates on a global scale, supported by an extensive network of suppliers, warehouses, and commercial teams. This unique hybrid model allows the company to offer both standard and highly customized solutions, helping customers increase sales, reduce costs, and improve productivity through smarter packaging.

What sets Berlin Packaging apart is its entrepreneurial mindset and strong customer focus. Employees are encouraged to think like owners, act decisively, and collaborate across functions and geographies to deliver measurable results.

Core Beliefs:

The company’s culture is built around innovation, creativity, speed, and a continuous drive to “help customers become greater, faster,” making it a dynamic environment for people who want to make an impact.

Regional Sales Director Northeast Europe

As a Regional Sales Director you will be responsible for defining and driving the commercial strategy, accelerating customer acquisition, and delivering strong growth and performance across the packaging segments in Northeast Europe.

As a member of management team, you will work closely with international colleagues across EMEA and play a key role in delivering our ambitious growth objectives.

You combine strategic leadership with a hands-on commercial mindset and have the ability to inspire and develop teams. Operating at a strategic level, you will be a key driving force in building and strengthening long-term relationships with international key accounts.

Your key responsibilities

  • Develop and implement a multi-year sale and account strategy.
  • Foster a strong new-business culture focused on consistently acquiring new customers and increasing market share.
  • Grow and manage international key accounts.
  • Lead complex, project- and solution-driven sales initiatives, including co-development, customized solutions, and value-added selling.
  • Drive revenue, margin, and profitable growth.
  • Translate commercial strategy into account plans, budgets, and forecasts.
  • Build long-term contracts through an active, high-quality sales pipeline.
  • Act as a trusted advisor to senior-level stakeholders within customer organizations and business partners.
  • Lead, coach, and develop sales and account teams across Northeast Europe.
  • Drive a data-led commercial approach through CRM, forecasting, and pipeline management.

What we are looking for:

  • Higher professional or university-level education, preferably combining a commercial qualification with a technical background.
  • At least 10+ years of commercial experience, including several years in a leadership role within the packaging industry, distribution industry, or other related fields.
  • Proven experience and a strong commercial track record as a Sales Director, Commercial Director, or Key Account Director.
  • Experience working in international and matrix organizations.
  • In-depth knowledge of packaging solutions, materials, and production technologies.
  • Experience with value-based selling, longer sales cycles, pricing pressure, and complex decision-making environments within FMCG companies and leading brands.
  • Strong analytical and relationship-building capabilities, combined with excellent communication skills.
  • Resilient and able to perform effectively in a competitive and rapidly changing environment.
  • Fluency in German and English is required.

What do we offer?

  • A strategic, high-impact role within a rapidly growing international organization.
  • The opportunity to work with leading international brands.
  • The opportunity to further develop and grow an international team.
  • A competitive salary, including a bonus scheme and additional benefits, aligned with the seniority of the role and your experience.
  • International career opportunities within Berlin Packaging.
  • A dynamic and innovative working environment with a strong focus on sustainability and value creation.

Regional Sales Director Northeast Europe

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Regional Sales Director Northeast Europe

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